PAYRecon
As brands strive to remain competitive, efficiency and customer experience are top priorities in e-commerce marketing today. With so many tools on the market, marketers know they have to stay on top of things or risk being left behind. In year 2021, you’re likely sitting down to plan out your own e-commerce marketing strategy for the year.
 
With each passing year, technology continues to shift the way brands connect with customers. The first step is to identify the tools you will need, then find ways to use those tools to boost your own marketing campaigns. Before you can come up with an approach, though, you need to first identify the challenges you’re facing and find ways to plan in advance to overcome them.
 

Top Challenges for 2021
Every brand has limited funds for advertising and marketing each year, so the biggest challenge is figuring out how much and where to spend on e-commerce. Should you put your money into paid social media ads or organic marketing? It is hard to say, but understanding changing trends can make a big difference. These are a few of the top challenges I see brands facing in the coming year:
 

Digital ad costs are increasing
One factor complicating advertising decisions is the fact that the price of digital advertising is increasing, five times faster than inflation, according to a report by Adobe Digital Insights. This means each ad dollar is potentially less effective, leaving you to decide whether to invest more to get your ad in front of the same audience size.
 

Influencers are charging more and reaching fewer
Your budget will also see the strain of increased competition for influencers and the challenges social media algorithms pose on reaching their audiences. Furthermore, celebrity influencers on social media with large audiences reportedly command as much as $1 million per post — a cost that can put a significant dent in your marketing budget, without a clear path for measuring your return on investment. In addition to this is a growing customer distrust for businesses. This distrust could spread to influencers who come across as inauthentic.
 

E-Commerce competition is on the rise
Lastly, each year seems to bring more innovators to each space. From more established markets to new categories like athleisure wear, it’s easier than ever for competitors to start a new business, grow a following and win over customers that once were loyal to your own brand.
 
We provide other services such as PayShop which is our Smart Inventory and Product Sync, Accounting Integrator which integrates with accounting software in the market, Marketplace Setup which we help you to startup your own online store in the marketplace, Marketplace Operator which we help you to operate the marketplace for you. We provide affordable and reasonable price for your value in return.